In Deanne Cheuk’s article titled Type Nouveau, she discusses the typography movement of the same name. By allowing type designers to use hand crafted type in coorelation with digital manipulation, Cheuk describes the unique look Type Nouveau can give to each project. She illustrates this point by showcasing the book Neighbourhood [published in 2006 by Victionary], a [...]
Archive for the ‘Articles’ Category
Type Nouveau- Hand Crafted Type
Posted in Articles, tagged authenticity, image, letters, print, typography on October 31, 2009 | Leave a Comment »
Interaction with Products on a Sensory Level
Posted in Articles, tagged branding on September 10, 2009 | Leave a Comment »
In another article written by Alicia Cleggs on the website for Business Week, she discusses how more designers in the future may incorporate the use of senses into their brand strategies. This whole idea goes hand in hand with the fact that “sex sells” and how taping into people’s own natural instincts can be a [...]
Myths Created #1 (more to come I’m sure)
Posted in Articles, tagged authenticity, branding, heritage, image, myth on September 10, 2009 | Leave a Comment »
Today, I read an article on Business Week’s website (link below) titled “The Myth of Authenticity”. Mainly about branding, the article’s author Alicia Clegg discusses the many myths about the origins of products that are employed in order to draw customers in. She uses examples that range from Haagen Dazs (from Scandinavia it is [...]
