The design above, named Rivermap, was created by Kerr | Noble, a graphic design firm. They set out to represent the emotions invoked by the River Thames in London, England. They decided the best words to convey their message was a poem by John Banck, A Description of London, 1738, which they then put into the geographical form of the river. They chose the font Caslon for its historic value and ability to convey joy, and was conveniently designed the same time as when Banck wrote the poem.
Advertisement
